To help Reporters without borders, Heineken created a set of 40 unique posters that went on crazy adventures around the world, met extraordinary people and lived through amazing experiences.
They were then auctioned and raised more than 30K. Well done Posters! They also collected 4 Lions in the 2014 Cannes Lions festival, including a Silver in the Poster Category.
Have a look on thelegendaryposters.com
Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Creative Directors: Faustin Claverie & Thierry Albert
Creatives: Evgeny Primachenko, Vasco Vicente.
Director: Camille Herren
Editor: Will Judge